Marketing leader · Storyteller · Strategist

Helping Leaders & Founders Build Thought Leadership and Story-Driven Marketingin an AI-driven world.

Grounded, purpose-driven, customer-centered marketer turning complex stories into measurable growth — across Fortune 50 enterprise and small business.

Mary Killelea, marketing leader

About

Fifteen years of building marketing engines — and the stories that fuel them.

I've spent 15+ years across both ends of the marketing spectrum: Fortune 50 B2B enterprise at Intel — owning campaign strategy, integrated GTM, customer storytelling, sales enablement, and an $8M+ Americas budget — and SMB B2C as the founder of a 14-year digital marketing agency and the host of 2B Bolder.

"Storytelling is foundational to engaging content — because decisions engage both emotion and reason, and good stories speak to both."

Whether the audience is a Fortune 500 CIO or a local business owner, the work is the same: listen deeply, find the truthful story, and build the system that carries it to the right people at the right time.

Messaging & PositioningIntegrated GTM CampaignsCustomer StorytellingSales EnablementContent StrategyExecutive Thought LeadershipAI LiteracyBrand & Web Design
15+
Years in marketing
200+
Customer stories produced
$8M+
Americas campaign budget
Top 3%
Globally ranked podcast

Featured work

Stories shipped, pipelines built, brands grown.

Customer Spotlight Program

Intel · Customer Advocacy

Built a repeatable customer advocacy engine — 200+ stories and a recurring webinar series — leveraged across demand gen, sales enablement, PR, and late-stage deal support. Turned customer voices into Intel's most credible marketing asset.

  • 200+ stories
  • Sales-cited in late-stage deals
  • Repeatable webinar engine
Customer AdvocacyStorytellingSales Enablement

Executive Board of Advisors

Intel · Executive Programs

Program manager for an executive AI-strategy event blending customer storytelling, thought leadership, and demand capture. Designed the end-to-end program — from invite strategy and content arc to follow-up nurture.

  • 83% affirmed Intel's relevance
  • 3 deals · ~$3M attributed pipeline
Executive ProgramsDemand GenAI Strategy

2B Bolder

Founder · Personal Brand

A six-year marketing growth lab and AI playground. Top 3% globally ranked podcast, 150+ senior-leader interviews, 100+ written spotlight articles for SEO, multi-channel repurposing across LinkedIn, email, and blog, and the Authority & Visibility Method — a 90-day inbound system. Brand, website, content, and personal brand built end-to-end.

  • Top 3% global podcast
  • 150+ leader interviews
  • Top 1% LinkedIn SSI
  • 2025 Women in Tech Best Tech Ally Finalist
Personal BrandPodcastSEOEmail NurtureAI Workflows

Working Web Solutions

Founder · 14 Years

Founded and ran a digital marketing agency for small service-based businesses. Designed brands and websites end-to-end. Scaled through managing local + offshore contractors. Accelerated growth by being first-to-market and dominating local SEO for key terms. Created a retainer revenue model for long-term stability.

  • 80% client retention
  • YoY growth
  • Retainer revenue model
BrandingWeb DesignLocal SEOSEMAgency Ops

AI Projects

Building with AI — tools, toolkits, and experiments.

Portfolio Hot Seat — three fictional reviewer characters

AI Tool · Portfolio Review

Portfolio Hot Seat

An AI-powered portfolio review tool featuring three fictional reviewer characters — each with their own personality — that delivers honest feedback, strengths, recommendations, and a shareable scorecard.

AI ProductPersonal BrandFeedback LoopsClaude AI
The Marketing Toolkit — Built on Claude AI cover slide

New · SkillForward Cohort #1 · June 2026

The Marketing Toolkit — Built on Claude AI

A custom Claude AI assistant with four modules that help SkillForward participants explain their project, build their personal brand, write LinkedIn posts, and craft outreach messages that get responses.

What I built

  • 4 Claude AI skills — project clarity, personal branding, LinkedIn storytelling, professional outreach
  • A complete Project Instructions document deploying all four skills in one Claude Project
  • A student setup guide and onboarding deck for distribution
Claude AIClaude ProjectsClaude Skills FrameworkAI WorkflowsPersonal Brand

Testimonials

Trusted by founders, executives, and Fortune 500 teams.

"She made me get clear on my goal and helped me communicate it. Smart, targeted, and exactly what I needed. Run, don't walk."
Elizabeth Bachman
Strategic Storytelling Coach for Women Leaders
"Mary's execution of thought leadership and demand generation campaigns has been nothing short of remarkable. What sets her apart is her blend of creativity, strategic vision, and flawless execution."
Nancy Hoffman
Agency Owner, CMD
"Mary possesses a clear vision of strategy. She quickly discerns what's needed — looking at both the big picture and the supporting details."
Mary Pool
Rick Johnson Enterprises
"Creative, innovative, with contextual content strategies that drive real impact in brand awareness."
Lucinda Henry
Intel

When I'm not building marketing engines…

Hot yoga
Pickleball
Expanding my knowledge of AI
Dog Lover
Girl Mom
Oregon outdoors

Contact

Let's talk strategy, storytelling, or what's next.

Whether you're building a customer advocacy engine, planning your next executive program, or scaling a personal brand — I'd love to hear about it.